Product Design
GIIN Benchmarks
The Global Impact Investing Network (GIIN) is the global champion of impact investing, dedicated to increasing its scale and effectiveness around the world.
The Challenge
As a digital product designer, my primary job was to redesign their investment benchmark reports and improve the overall user experience of it. As the current ones are clunky and hard to navigate through.
Process & Deliverables
User Interviews — Planned and conducted detailed user interviews including internal and external stakeholders.
User flows — Improved the user flows and whole information architecture of the impact benchmarks.
Branding — Improved the branding and harmonize it with the existing branding.
Testing — Tested initial concepts of designs with the stakeholders and actual users. According to provided feedback, adjusted my designs and changed several aspects of designs.
Designs — Delivered high-fidelity user interface, which can be viewed below.
Handoff — Delivered the results to GIIN’s development team.
